MIRANDA MADAR
#WORK
FILM
Project |01
RESURGENS ORTHOPAEDICS
"NO MORE EXCUSES"
Real-patient journeys encouraging people to stop living in pain. With easy, accessible, best-in-class care available across multiple locations, prospective patients can get back to living their best life.
This campaign resulted in substantial volume growth for the Practice: increased phone calls, appts booked, and website traffic of NEW users. Brand Awareness grew to 80% market share as measured by regional quantitative studies.
Project |02
COCA-COLA "SMALL WORLD MACHINES"
Award-winning campaign that brought the people of India and Pakistan together for a small moment of Happiness, while sharing a refreshing Coca-Cola. A challenging yet inspiring example of #workthatmatters, demonstrating that what unites us is stronger than what sets us apart.
This program claimed nearly half of the company's 2013 Lions and led to substantial volume growth in both markets.
Project |03
DIET COKE "CHOOSE LOVE OVER LIKE"
Led production for Global re-launch of the iconic Diet Coke / Coca-Cola Light brand with work that was strategically grounded to a core human insight: Life is better when you do what you Love.
While on-set and in-market, results demonstrated that there is strong motivational power behind this idea.
The film generated more than 4 million YouTube views in its first week online.
Project |04
COKE ZERO "MAKE IT POSSIBLE"
A multi-faced integrated marketing campaign, this was The Coca-Cola Company's first Liquid + Linked social experiment. Supported with iconic film, OOH, digital, Shopper/POS, BTS, and social media engagement programs, we told authentic stories curated from our own consumer community.
#ToeTappy became a trending topic and we achieved company-wide endorsement of this vision for the brand.
OOH/PRINT
DIGITAL
