RESURGENS ORTHOPAEDICS

​2015 - CURRENT

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Chief Marketing Officer responsible for go-to-market strategy and brand development for one of the nation’s leading orthopaedic practices. Innovations in the Healthcare Marketing space, Executive leadership, and continual growth of highly scrutinized department and budgets. Recently recognized as a 2019 "Woman to Watch" by MM&M (Medical Marketing & Media). 

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THE COCA-COLA COMPANY

​2010 - 2015

 

Impactful leadership of Integrated Global Marketing + Communications.   Direct creative and strategic development for the Trademark portfolio, financial management, cross-functional collaboration, and research analysis for successful campaign optimization.

Continually demonstrate astute diplomacy and communication skills in liasing with brand teams, senior executives, and agency partners to develop hard-working communications that deliver against trial-based/recruitment objectives as well as cultural leadership/retention programs. 

 

 

MOXIE INTERACTIVE

​2007 - 2010

 

Responsible for New Business, Verizon Wireless, Verizon Telecom, and Verizon Business (Enterprise) online advertising efforts while ensuring campaign integration and alignment with offline initiatives. 

 

 

AOL MEDIA NETWORKS

​2007 

 

Engaged interactive media sales teams to implement custom content solutions in line with strategic and innovative opportunities for designated advertisers.
Evaluated and optimized media campaigns to improve conversion, branding and overall performance.

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ADDITIONAL CORPORATE EXPERIENCES

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Dedicated focus in the field of Advertising / Marketing across all facets of media planning, account management, digital development, design, and program execution for the following organizations:

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• Y&R, Young & Rubicam Brands 

• McCann Erickson

• Dotglu, KBS+ (Kirschenbaum, Bond, Senecal + Partners)

• Gucci Worldwide

• CRK, Calvin Klein

• MPG, Media Planning Group (Havas - London, England)

• YM Magazine, Hearst Communications

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